VIRALITY BOOST
Growth Diagnostic Tool

Growth Gap & Budget Calculator

Calculate your traffic gap and discover the investment needed to hit your revenue goals.

Step 1 of 6
What's Your Revenue Goal?
Let's start with where you want to be
Enter your target monthly revenue (e.g., 200000 for $200K)
Step 2 of 6
Average Order Value
How much does each customer spend?
Your typical order amount (e.g., 100 for $100 AOV)
Step 3 of 6
Conversion Rate
What percentage of visitors buy?
Percentage of visitors who purchase (e.g., 2.95 for 2.95%)
Step 4 of 6
Current Traffic
How much traffic do you get now?
Your current monthly website visitors
Step 5 of 6
Budget Settings
Set your marketing budget parameters
15%
For every $100 in revenue, how much would you invest in marketing to generate it? (15% = $15 per $100 revenue). Industry standard for growth: 15-25%
8%
Enter your overall average affiliate commission rate
Results 1 of 5
Your Traffic Gap Revealed
Here's what you need to hit your revenue goal
0
Traffic Required
0
Current Traffic
0
Traffic Gap to Close

Your Traffic Gap: $0 in Lost Revenue

To hit your revenue goal, you need 0 more monthly visitors than you're currently getting. The challenge? Organic search is down 60%+, Google Ads and affiliate traffic has dried up, and affiliate attribution is broken (iOS, browser restrictions).

The solution: As a brand, you now have to drive the demand and awareness that feeds your affiliate ecosystem. You can't optimize the bottom if you're starving the top.

Results 2 of 5
Revenue & Performance Metrics
What it takes to reach your goal
$0
Monthly Revenue Goal
0
New Customer Orders
$0
Average Order Value
0%
Conversion Rate

Your Revenue Target

To hit your $0 monthly revenue goal, you need 0 new customer orders. Most brands don't realize the full impact: when you drive top-of-funnel traffic, the results multiply across your channels.

New shoppers discover your brand → explore and research → your affiliate ecosystem (Premium editorial articles, Capital One Shopping, Rakuten, UpsellIt, Add Shoppers, etc.) and retargeting campaigns assist with conversions. You can't optimize the bottom if you're starving the top.

Results 3 of 5
Understanding Your Growth Investment
What typical marketing budgets look like at your scale
Traffic Generation Budget
$0
Top-of-funnel awareness campaigns
Affiliate Commission
$0
0% performance payout
$0
Total Marketing Budget (0% of Revenue Goal)

Understanding Your Growth Investment

Based on your revenue goal and the traffic required to reach it, here's what a typical marketing budget looks like for brands at your scale:

Total Marketing Budget: 0% of Revenue Goal

This percentage is common for growing e-commerce brands and breaks down into:

1. Traffic Generation (0%): Investment in top-of-funnel awareness campaigns (influencer content distribution, paid social, etc.) that bring new shoppers to your brand

2. Affiliate Commissions (0%): Performance-based payouts to partners who assist with conversions (Capital One Shopping, Rakuten, content sites, retargeting, etc.)

The Reality: Most brands don't realize they need this much traffic to hit their revenue goals. This calculator shows you the math behind sustainable growth.

Every Brand Is Different

This calculator provides a framework based on industry benchmarks and typical e-commerce scenarios. Your actual investment will vary based on:

  • Your tracking setup (server-side vs. client-side attribution affects what you can measure)
  • Seasonal timing (holiday campaigns have different economics than off-season)
  • Existing brand awareness (established brands vs. new market entrants)
  • Your affiliate program maturity (existing partner mix)

Think of these numbers as a starting point for discussion, not a final quote. On our strategy call, we'll review your specific situation and recommend the right approach for your brand.

Results 4 of 5
Expected Performance Metrics
What these numbers mean for your brand
$0
Customer Acquisition Cost
0x
Expected ROAS
$0
Cost Per Click
$0
Cost Per Sale

Expected Performance

Based on your numbers and industry benchmarks:

You would acquire 0 new customers at approximately $0 per customer, with projected 0x ROAS. At an estimated $0 cost per click and $0 cost per sale, you're feeding your entire affiliate ecosystem with quality traffic that creates compounding growth.

One client beat their $1.8M e-commerce goal by 55% and their $350K affiliate goal by 35%. Another saw 72% YoY affiliate channel lift. We deliver measurable growth in the first campaign, with compounding results as we scale what works.

Final Step
Schedule Your Strategy Call
Let's discuss your specific growth plan

📞 Submit Your Plan to Schedule a Strategy Call

Enter your info below and we'll reach out to discuss your growth plan and how we can help you hit your revenue goals